What began as a search for the tastes of home quickly transformed into suc­cess when Chef Veronica Salazar launched El Huarache Loco in 2005 from La Cocina’s incubator kitchen in San Francisco’s Mission District. With a belief that she could make a living doing what she loved, Chef Salazar launched El Huarache Loco, bringing the colors and flavors of Mexico City to the San Francisco – Bay area.